Global research and advisory firm ISG named Barhead Solutions a contender in Generative AI services for the Microsoft Clouds in its Provider Lens report.

Microsoft continues to evolve in its development and implementation strategy for AI across Azure. There is an increasing interest in using AI to augment human productivity.

GenAI has demonstrated the ability to produce high-quality written, audio and visual content that could easily be mistaken as having been created by a human. It is also transforming software development through easy code generation, with Copilot and GenAI services from Microsoft enabling new ways of working for IT service providers.

In this report, ISG highlights the current market positioning of providers such as Barhead and how they address key challenges in the region.