Fundraising is changing as today’s donors look for more personalised experiences. They want to support organisations that earn their trust, and who know and treat them as individuals.
However, most not-for-profit organisations still rely heavily on traditional channels of donor acquisition and engagement, using direct mail, call centres and face-to-face marketing. These offline channels, together with siloed and legacy data systems, make it difficult to obtain complete and current profiles of your donors, and to understand and improve fundraising performance.
Meeting donor’s expectations for long-term, personalised relationships requires a consolidated approach to managing data and fundraising, and making greater use of digital channels can help you to grow your revenue and optimise your fundraising spend. Join us for this event to learn how technology can help deliver personalised donor experiences and encourage lifetime giving.
- How personalised targeting and communications can help increase lifetime donor value
- How smart segmentation and predictive analytics can enable you to identify the best prospects for regular giving or major donations
- How AI can support framing the next ask, to increase retention of existing donors