12:00 pm – 2:00 pm | Virtual Event
Fundraising is changing as today’s donors look for more personalised experiences. They want to support organisations that earn their trust, and who know and treat them as individuals.
However, most not-for-profit organisations still rely heavily on traditional channels of donor acquisition and engagement, using direct mail, call centres and face-to-face marketing. These offline channels, together with siloed and legacy data systems, make it difficult to obtain complete and current profiles of your donors, and to understand and improve fundraising performance.
Meeting donor’s expectations for long-term, personalised relationships requires a consolidated approach to managing data and fundraising, and making greater use of digital channels can help you to grow your revenue and optimise your fundraising spend. Join us for this event to learn how technology can help deliver personalised donor experiences and encourage lifetime giving.
Topics include:
- How personalised targeting and communications can help increase lifetime donor value
- How smart segmentation and predictive analytics can enable you to identify the best prospects for regular giving or major donations
- How AI can support framing the next ask, to increase retention of existing donors
Speakers:
Amanda Stenson, Head of Not-for-Profit, Barhead Solutions
For the past 15+ years Amanda has been advising Not-for-Profits on how best to use multi-channel engagement strategies (web, email, social networks) to improve organisational performance through acquisition, retention and growth programs. A key focus is to ensure Not-for-Profits leverage the right technology to support strategic objectives. Amanda has guided implementations at a vast number of Not-for-Profits, including Amnesty International Australia, National Breast Cancer Foundation, Caritas, Catholic Mission and Leukaemia Foundation. Amanda works closely with Microsoft, staying aligned with the dedicated Technology for Social Impact (TSI) team, participating in working groups that feedback continuous improvement of the Fundraising and Engagement First Party Application.
Lisa Crosbie
Lisa Crosbie, Technology Evangelist, Barhead Solutions
Lisa is at the forefront of the latest Microsoft technology, consulting with Not for Profits on the best tools and solutions available to support their digital transformation. She is an advisor and technology strategist who is adept at understanding and interpreting business problems and supporting the right technical outcomes through envisioning, enablement and roadmap development. She is a leader in the Microsoft technical community, has been awarded Microsoft’s Most Valuable Professional Award for Business Applications for the past 3 years and is the recipient of the ARN Innovation Award for Technical Excellence and the ARN Women in ICT Award – Technical category. She is also a YouTuber, blogger and speaker at international Microsoft and community events.
