4:00 PM | Level 8, 341 George St, Sydney
4:00 PM | Level 8, 341 George St, Sydney
With customers now expecting more personalisation, it’s vital that businesses ensure they have the right tools and skill sets that will enable them to deliver the right message in the right channel at the right time.
The latest release of Dynamics 365 Customer Insights – Journeys offers new marketing technology capabilities that can help businesses optimise personalisation across channels, build stronger customer relationships, and generate more revenue.
In an in-person event on ‘Transforming Customer Experience with Dynamics 365 Customer Insight,’ Barhead Functional Consultant Hannah O’Brien and Marketing Subject-Matter Expert Tanya Nicholas will be delving into these capabilities, showcasing practical applications and focusing on three key areas:
- Generative AI and Copilot: How to reinvent workflows with an AI-first interface that understands your business, generating campaigns that mirror your vision
- Engaging Customers in Moments that Matter: Enhancing customer interaction, event management, communication, and email engagement with new features and insightful analytics
- Unifying Sales and Marketing: Breaking down data silos to streamline customer data collection and enhance lead scoring, increasing win rate
With customers now expecting more personalisation, it’s vital that businesses ensure they have the right tools and skill sets that will enable them to deliver the right message in the right channel at the right time.
The latest release of Dynamics 365 Customer Insights – Journeys offers new marketing technology capabilities that can help businesses optimise personalisation across channels, build stronger customer relationships, and generate more revenue.
In an in-person event on ‘Transforming Customer Experience with Dynamics 365 Customer Insight,’ Barhead Functional Consultant Hannah O’Brien and Marketing Subject-Matter Expert Tanya Nicholas will be delving into these capabilities, showcasing practical applications and focusing on three key areas:
- Generative AI and Copilot: How to reinvent workflows with an AI-first interface that understands your business, generating campaigns that mirror your vision
- Engaging Customers in Moments that Matter: Enhancing customer interaction, event management, communication, and email engagement with new features and insightful analytics
- Unifying Sales and Marketing: Breaking down data silos to streamline customer data collection and enhance lead scoring, increasing win rate
Speakers:
Hannah O’ Brien, MarTech Specialist & Functional Consultant, Barhead Solutions
Hannah is a seasoned Functional Consultant with over 10 years experience bringing a wealth of expertise in marketing technology and insights, customer data platforms, and project management. She has a keen eye for optimising processes and driving efficiency along with delivering robust reporting and analytics solutions tailored to business needs. Hannah has delivered double digit D365 Customer Insights project implementations and continues those customer relationships to ensure they leverage the most out of their Microsoft technology stack.
Tanya Nicholas, Senior Marketing SME, MarTech Advisor, Barhead Solutions
Tanya is a tech-savvy marketer with 20 years experience in digital leadership, marketing technology and operations. Specialising in CMS, CDP, CRM, and eCommerce, she excels at developing integrated MarTech solutions that enable marketing to drive growth and efficiency. Dedicated to delivering fit-for-purpose technology, Tanya is also passionate about marketing maturity – lifting capability and embedding a continuous improvement mindset to align people and processes with technology capability for a complete business solution.
