How to enhance customer and supplier experiences with Microsoft Dynamics Customer Insights

1:30 PM – 2:15 PM AEST | Virtual Event

The manufacturing industry is rapidly evolving with the rise of Industry 4.0 technologies, creating a need for robust digital transformation solutions that enable sales and marketing teams to remain competitive and responsive to the changing needs of customers and suppliers.

Today, many manufacturers are faced with significant challenges, some of which include:

  • Being able to communicate the value and benefits of complex product offerings in non-technical ways
  • Minimising the impact caused from supply chain disruptions by improving real-time communication with timely updates and reminders.
  • Visibility of data to understand performance metrics in order to facilitate informed decisions that drive better outcomes.

In this webinar, consultants from Barhead Solutions and Microsoft will delve into how Microsoft Dynamics 365 Customer Insights and AI can break down digital barriers and help you reach suppliers and customers, with the right message, at the right time – with half the effort.


Key Topics:

  • Effective Digital Communication: Learn how to communicate to large audiences for product launches and updates. Reach your audience and track their responses and engagement across multiple channels with the help of AI.
  • Supplier Relationship Management: Discover the tools that help nurture supplier relationships through personalised updates and reminders, crucial for maintaining long-term partnerships.
  • 360-Degree view of Customers and Suppliers: Understand how a comprehensive view can lead to better insights, informed decision-making and improved outcomes. Explore ways to capture, analyse, and use data efficiently to inform your strategies and gain a deeper understanding of your customers.

Who Should Attend:

This webinar is ideal for professionals in the manufacturing industry, including:

  • Marketing Managers
  • Digital Specialists
  • Administrators
  • Product Owners
  • Business Development Managers (BDMs)
  • Account Managers
  • Sales Specialists
  • Procurement Officers
  • Data Analysts
  • Business Insights Managers
  • Customer Service Representatives
  • Supply Chain Officers

About Customer Insights Journeys

Microsoft Dynamics 365 Customer Insights helps the manufacturing industry to deliver exceptional supplier and customer experiences by creating personalised, responsive, and connected experiences across sales, marketing, and service teams.

The platform combines customer data and real-time journey orchestration to uncover new insights and deliver personalised experiences. Here’s how Customer Engagement and Relationship roles benefit from Customer Insights:

Easily create journeys using AI-driven recommendations to deliver real-time customer experiences. With Microsoft’s built-in Copilot technology, anyone in your organisation can take on the role of a marketing intern. AI technology breaks down the barriers of digital capability and know-how to enable, Sales, Marketing, Executive Assistants, or anyone in the organisation who is tasked with organising customer and supplier communication.

Easily create and manage marketing activities using natural language to segment audiences based on characteristics and demographics, build journeys and craft compelling emails simply by typing what you’d like help with. With Customer Insights you’re able to reach the right audience, with the right message, at the right time – with half the effort.

Hosted by:

Stacey Lismore, Microsoft

With a robust background spanning over 8 years in Microsoft Business Applications, Stacey Lismore is a fervent advocate for enabling manufacturing sector organizations to enhance their operational efficiency and achieve growth. Her professional path has been intricately entwined with the manufacturing industry, where she has engaged with manufacturers across Australia and New Zealand. Her collaborative efforts have been instrumental in deploying Microsoft’s advanced solutions to streamline processes, fortify supply chains, and stimulate innovation. She excels in crafting bespoke solutions that resonate with the distinctive requirements of the manufacturing landscape.

Hannah O’ Brien, Barhead Solutions

Hannah is a seasoned Functional Consultant with over 10 years experience bringing a wealth of expertise in marketing technology and insights, customer data platforms, and project management. She has a keen eye for optimising processes and driving efficiency along with delivering robust reporting and analytics solutions tailored to business needs. Hannah has delivered double digit D365 Customer Insights project implementations and continues those customer relationships to ensure they leverage the most out of their Microsoft technology stack.

Tanya Nicholas, Barhead Solutions

Tanya is a tech-savvy marketer with 20 years experience in digital leadership, marketing technology and operations. Specialising in CMS, CDP, CRM, and eCommerce, she excels at developing integrated MarTech solutions that enable marketing to drive growth and efficiency. Dedicated to delivering fit-for-purpose technology, Tanya is also passionate about marketing maturity – lifting capability and embedding a continuous improvement mindset to align people and processes with technology capability for a complete business solution.