Customer Journey Orchestration: Engage customers in real time
Megaphone-style marketing communications no longer work in an era where every customer wants to be treated as an individual. Organisations that can provide personalised customer experiences across every touchpoint will win the most loyalty. Customer Journey Orchestration steps away from segment and campaign based marketing automation to enable you to engage your customers in real time – the moment they enter a store, engage with your service department, or click on something on your website, you can respond with appropriate actions and content. Infusing your marketing communications with AI means that you can provide personalised recommendations with content and journeys that adapt and respond to individual behaviour and preferences.
Join us for this briefing for a preview of the new Customer Journey Orchestration capabilities in Dynamics 365 to learn how you can create these real-time personalised experiences for your customers.