However, it is evident that most NFPs rely on traditional channels of donor acquisition and engagement. Stenson notes that these channels are not supporting the ability to provide NFPs a complete and dynamic profile of their donors, making it harder for them to improve real-time fundraising.
At the events, Stenson emphasised the need for a consolidated approach to managing data and fundraising. She says, ‘Making greater use of digital channels can help you to grow your revenue and optimise your fundraising spend, and the key to achieving these twin goals is technology.’
Technology, such as Microsoft’s first party app Fundraising and Engagement, has helped NFPs from around the world optimise their fundraising to reach more communities. Microsoft, in particular, has been a great supporter of NFPs through initiatives such as Tech for Social Impact and its global partner network.
To support NFPs in achieving their mission goals, Barhead, the winner of the 2022 Microsoft Partner of the Year Award for Community Response, will also be launching a new solution that expands and localises the functionality of Microsoft Cloud for Nonprofit.