With customers now expecting more personalisation, it’s vital that businesses ensure they have the right tools and skill sets that will enable them to deliver the right message in the right channel at the right time.
The latest release of Dynamics 365 Customer Insights – Journeys offers new marketing technology capabilities that can help businesses optimise personalisation across channels, build stronger customer relationships, and generate more revenue.
In this webinar recording, Barhead Functional Consultant Hannah O’Brien and Marketing Subject-Matter Expert Tanya Nicholas will be delving into these capabilities, showcasing practical applications and focusing on three key areas:
- Generative AI and Copilot: How to reinvent workflows with an AI-first interface that understands your business, generating campaigns that mirror your vision
- Engaging Customers in Moments that Matter: Enhancing customer interaction, event management, communication, and email engagement with new features and insightful analytics
- Unifying Sales and Marketing: Breaking down data silos to streamline customer data collection and enhance lead scoring, increasing win rate
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