CRM

Marketing

Great marketing delivers more sales through great customer experiences and connected sales and marketing teams.

With multiple solution options and dedicated marketing experts, Barhead supports our clients through their entire marketing automation journey.

Our Solution

Barhead Marketing Solutions helps modern marketers address their most pressing challenges including the relentless demand for high-quality sales leads and Return on Marketing Investment, increasing data privacy and compliance regulations, and disjointed and overly complex marketing and sales technology stacks.

Best Practice

Barhead can help you select, implement, and maximise ROI using our industry and best practice knowledge learned from many different industries and domains

The Right Solution

Barhead deeply believes in doing the right thing for the customer and can help implement and build the right solutions within the Microsoft Dynamics365 and Adobe product families

Connect Sales and Marketing

Workshops and training to ensure your sales and marketing teams are aligned and producing well engaged nurtured leads

Improve Marketing ROI

Proven customer journeys and programs that will make you decide smarter backed with intelligence and analytical skills

Why choose us?

Barhead has a dedicated marketing solutions practice focused on helping organisations select, implement, and generate value from the right marketing automation technologies. The team is led by Richard Britton who has 20+ years’ experience across industries, domains, and technologies.

  • We know marketing: Our dedicated Marketing Practice is staffed with certified and experience marketing technologist and practitioners

  • We know MarTech: With multiple solution options, we can make sure the solution is right for your needs

  • Experienced: Barhead has delivered enhanced marketing automation solutions to multiple clients in recent years

  • With you on the journey: With implementation and ongoing value realisation services, we support our clients on their end-to-end marketing automation journey.

Key Business outcomes

For Sales & Marketing teams

  • Seamlessly bridge sales and marketing teams

  • Create and deliver great customer experiences without big budgets

  • Right message, right time, right channel

For IT/Technology teams

  • Secure, compliant, scalable, integrated

  • Cost effective to implement and maintain

  • Leverage existing investments

With multi-channel campaigns and personalized experiences across buyer’s journey based on engagement during campaigns.

With common customer data & connected automated processes with the sales team. Use embedded intelligence like dynamic segmentation to target the right audience and multiple lead scoring models to prioritise leads.

With actionable insights based on customer interactions to improve engagement. Track and increase marketing performance using configurable dashboards.

That is easy to tailor, extend, and connect to other apps and services you already use.

Key business challenges

Businesses are facing unprecedented marketing challenges:

  • Relentless demand for high-quality sales leads – Decreasing cut-through and conversion from marketing

  • Disjointed sales and marketing teams – Current technology solutions do not support seamless sales funnel

  • Deep focus on the customer experience – Customers are unforgiving of poor experiences

  • Ever increasing compliance and privacy regulations – Regulators are laser-focused on customer privacy and the GDPR has raised the bar

Partners

Get started with Barhead