B2B customers expect more, with the vast majority (82%) expecting personalised communications. This adds to the workload of sellers, who are expected to do more while dealing with non-revenue-generating tasks that take up nearly 70% of their time.

Only 33% of sellers’ time is spent actually selling.1 But new tools in modern CRMs like Dynamics 365 can optimise sales processes, freeing up time for sellers to pursue sales opportunities with more effective selling.

By adopting Dynamics 365, organisations were able to help sales teams:

  • Save up to 200 hours every year on managing sales processes
  • Create 55% more personalised customer experiences
  • Increase sales effectiveness by 34%

All of which adds to ROIs of 215% organisations can expect over 3 years with Dynamics 365, which can generate 55% more savings compared to Salesforce. For an overview of Dynamics 365 Sales and Marketing’s capabilities, download the full set of Microsoft infographics.

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