Australian Red Cross is a volunteer-based organisation committed to reducing human suffering. To ensure it can continue delivering crucial assistance in communities when Australians need it most, the Australian Red Cross embarked on a digital transformation journey.
The importance of donor engagement
Donors are essential to not-for-profits, and the Australian Red Cross was at a vital time when the organisation needed to make sure that it delivered a smooth journey for donors and was building meaningful connections with donors.
Microsoft Dynamics 365 was identified as the optimal solution for reconfiguring the Australian Red Cross’ marketing automation systems. Working with the Dynamics 365 marketing module, Barhead helped the Australian Red Cross create a more personalised and meaningful connection with donors across multiple channels.
‘Red Cross is really at a vital time when it’s making sure that you are building those deep relationships with donors. Working with the Dynamics 365 marketing module enabled us to create a more personalised and meaningful connection with donors, across multiple channels.’
Amanda Stenson, Head of Not-for-Profit, Barhead Solutions
Creating more meaningful donor connections
Deeper relationships with donors help build trust and loyalty, which in turn helps not-for-profits get much-needed funds for humanitarian services. The Australian Red Cross is better able to meet donor needs and build more meaningful connections through:
- Deep donor insights – Greater transparency into supporters and our donors helps Australian Red Cross better shape communications to donors
- Personalised journeys and communications – A smooth donor journey, with personalised EDMs (electronic direct email) and SMS, help build loyalty and meaningful connections with donors
- A single source of truth – Dynamics 365 integrates seamlessly with Microsoft applications, providing a single source of data for all donor journeys.
‘Overall the transformation has been challenging, but in a good way. We’ve achieved an amazing result.’
Brett Wilson, Chief Information Officer, Australian Red Cross
By ensuring a smooth journey for its donors, Australian Red Cross can create a deeper relationship, which ultimately leads to more loyalty much-needed funds for vital humanitarian services.
Australian Red Cross is a volunteer-based organisation committed to reducing human suffering. To ensure it can continue delivering crucial assistance in communities when Australians need it most, the Australian Red Cross embarked on a digital transformation journey.
The importance of donor engagement
Donors are essential to not-for-profits, and the Australian Red Cross was at a vital time when the organisation needed to make sure that it delivered a smooth journey for donors and was building meaningful connections with donors.
Microsoft Dynamics 365 was identified as the optimal solution for reconfiguring the Australian Red Cross’ marketing automation systems. Working with the Dynamics 365 marketing module, Barhead helped the Australian Red Cross create a more personalised and meaningful connection with donors across multiple channels.
‘Red Cross is really at a vital time when it’s making sure that you are building those deep relationships with donors. Working with the Dynamics 365 marketing module enabled us to create a more personalised and meaningful connection with donors, across multiple channels.’
Amanda Stenson, Head of Not-for-Profit, Barhead Solutions
Creating more meaningful donor connections
Deeper relationships with donors help build trust and loyalty, which in turn helps not-for-profits get much-needed funds for humanitarian services. The Australian Red Cross is better able to meet donor needs and build more meaningful connections through:
- Deep donor insights – Greater transparency into supporters and our donors helps Australian Red Cross better shape communications to donors
- Personalised journeys and communications – A smooth donor journey, with personalised EDMs (electronic direct email) and SMS, help build loyalty and meaningful connections with donors
- A single source of truth – Dynamics 365 integrates seamlessly with Microsoft applications, providing a single source of data for all donor journeys.
‘Overall the transformation has been challenging, but in a good way. We’ve achieved an amazing result.’
Brett Wilson, Chief Information Officer, Australian Red Cross
By ensuring a smooth journey for its donors, Australian Red Cross can create a deeper relationship, which ultimately leads to more loyalty much-needed funds for vital humanitarian services.
