In today’s disrupted marketing ecosystem, marketing teams and their agencies are being pushed to their limits. Expected to do more with less, both sides buckle under the burden of accountability and performance demands.
“Marketing teams today need to churn out 10x the volume of work they once did to fill all their new channels to market. That’s why efficient processes are more important than they’ve ever been. Unison let’s marketing teams achieve unrivalled efficiency and compliance.” – Aden Forest, CEO, Simple.io
To help address this challenge, Barhead Solutions have worked with Advvy and Simple – two leading marketing management platforms for brands and their agencies, to create Unison. Based wholly on Microsoft technologies, and with great support from the Microsoft teams in Australia and The USA, Unison offers an integrated solution for brands and their media agencies to better collaborate and reduce friction in the media planning and buying process.
“Unison is a ground-breaking solution that symbolises an important evolution in how Microsoft and its ISV partners work together. The blending of the Simple and Advvy ISV solutions, into a comprehensive, end-to-end Marketing-platform, not only illustrates the benefits for ISVs in developing on Microsoft’s cloud solutions, it shows how customers can benefit from the collaboration of industry visionaries.” Scott Ward, Next Generation Partner Lead, Microsoft
Unison is the next generation workflow platform purpose built for marketing and agency team collaboration, powered by the latest Microsoft technologies – Microsoft Dynamics 365 and the Microsoft Power Platform. Unifying workflows from upstream planning to downstream buying, Unison allows marketing and agency teams to have visibility across the entire campaign management lifecycle.
“Agencies need to be ever-more connected to their clients. Advvy allows agencies to massively enhance their workflow control. Unison lets them collaborate seamlessy with their clients.” Tristan Ozinga, Co-Founder, Advvy
Watch the short introductory video give you the fuller story. Ready to get serious – a proof of concent implementation offer is available on Microsoft AppSource here, or contact Barhead at here. This PoC will enable organisations to prove the value of this unique solution. Barhead’s marketing solutions experts will work with your marketing and agency teams to implement Unison, using a sample marketing campaign and relevant data. Key users will be trained in using the solution and then supported for the duration of the PoC.
“Barhead is proud to be spearheading the development of ground-breaking solutions built on Microsoft. Unison demonstrates the new possibilities of building innovative applications, and then integrating them in order to deliver world-leading solutions to our customers” Ken Struthers, CEO, Barhead Solutions