In today’s disrupted marketing ecosystem, marketing teams and their agencies are being pushed to their limits. Expected to do more with less, both sides buckle under the burden of accountability and performance demands.
“Marketing teams today need to churn out 10x the volume of work they once did to fill all their new channels to market. That’s why efficient processes are more important than they’ve ever been. Unison let’s marketing teams achieve unrivalled efficiency and compliance.” – Aden Forest, CEO, Simple.io
To help address this challenge, Barhead Solutions have worked with Advvy and Simple – two leading marketing management platforms for brands and their agencies, to create Unison. Based wholly on Microsoft technologies, and with great support from the Microsoft teams in Australia and The USA, Unison offers an integrated solution for brands and their media agencies to better collaborate and reduce friction in the media planning and buying process.
“Unison is a ground-breaking solution that symbolises an important evolution in how Microsoft and its ISV partners work together. The blending of the Simple and Advvy ISV solutions, into a comprehensive, end-to-end Marketing-platform, not only illustrates the benefits for ISVs in developing on Microsoft’s cloud solutions, it shows how customers can benefit from the collaboration of industry visionaries.” Scott Ward, Next Generation Partner Lead, Microsoft
Unison is the next generation workflow platform purpose built for marketing and agency team collaboration, powered by the latest Microsoft technologies – Microsoft Dynamics 365 and the Microsoft Power Platform. Unifying workflows from upstream planning to downstream buying, Unison allows marketing and agency teams to have visibility across the entire campaign management lifecycle.
“Agencies need to be ever-more connected to their clients. Advvy allows agencies to massively enhance their workflow control. Unison lets them collaborate seamlessy with their clients.” Tristan Ozinga, Co-Founder, Advvy
Watch the short introductory video give you the fuller story. Ready to get serious – a proof of concent implementation offer is available on Microsoft AppSource here, or contact Barhead at here. This PoC will enable organisations to prove the value of this unique solution. Barhead’s marketing solutions experts will work with your marketing and agency teams to implement Unison, using a sample marketing campaign and relevant data. Key users will be trained in using the solution and then supported for the duration of the PoC.
“Barhead is proud to be spearheading the development of ground-breaking solutions built on Microsoft. Unison demonstrates the new possibilities of building innovative applications, and then integrating them in order to deliver world-leading solutions to our customers” Ken Struthers, CEO, Barhead Solutions
Barhead Solutions Marketing Practice
Barhead a specialised consulting firm focused on delivering business solutions, leveraging Microsoft’s Technology Stack We believe that it is a combination of people, technology, and business drivers that underpin the most successful implementations.
The Marketing Solutions team at Barhead are a dedicated and specialised group, focussing on helping our clients deliver value from marketing technology. Our services span:
- Select & buy. We can help you find the most appropriate solution to your marketing requirements, across the Microsoft , Adobe and ISV portfolios;
- Implement, configure, integrate, extend. Systems integration is Barhead’s central competency – we have support full end-to-end implementations for many clients;
- Value realisation & customer success. Great marketing solutions start with great implementations, but need ongoing attention, support and guidance. We can provide ongoing advisory, upskilling & guidance to ensure our clients continue to realise full benefits from their solutions;
- Support. We can provide cost-effective operational support and managed services. From staff augmentation to full managed services, we can help.
Simple unites marketing activity around one vision, delivered efficiently through one ecosystem of teams, tools and data sets.
From planning to efficient workflows, approvals and optimisation, Simple ticks all your brand governance boxes and enables you to create more effective marketing, faster.
Find out more about Simple at simple.io
Advvy – the connected agency is here
Advvy provides workflow and productivity solutions that helps agencies work smarter internally, and better with their clients and suppliers.